Dr. Anh Tuan Nguyen
Presentation Title: When Psychological Needs Meet Norms: Examining the Interplay of Self-Determination Theory, Social Influence, and the Distinct OCB Dimensions
Vietnam National University, Hanoi, Vietnam
Anh Tuan Nguyen, Ph.D., is a lecturer at the Hanoi School of Business Management, Vietnam National University, Hanoi. He earned his Ph.D. in HRM and Organizational Behavior from the University of Goettingen, Germany, with scholarship support. His research focuses on organizational culture, organizational behavior and the impact of digital transformation on organizational behavior and culture in Vietnamese businesses, a critical area for Vietnam’s continued economic growth. His work has been recognized through prestigious awards, including the DAAD, and K.I.T.F.E.M Research Grant.